Upside Business Travel

Growth Team | Lead Designer

I worked as the sole designer for Upside Business Travel’s Growth team, which included coming up with campaigns, working with renowned brands such as Bose and Beats, collaborating closely with team members, and executing an array of designs, ranging from: landing pages, A/B site designs for product pages, print ads, conference swag, digital ads– including classic display for responsive web, and social media ads with heavy focus on Facebook, Instagram, Twitter, and LinkedIn. Commonly had hour to day turn arounds on production, while still executing with a clever, fresh take on promotions through visual communication, enticing landing pages, and engaging surveys, CAC decreased by more than $200 while I was on the team. Upside’s buzz pulsated online with positive customer reviews, and the design I executed with the Growth Team helped shape and define the brand.